Social Media should be part of a restaurant’s marketing strategy. In today’s content rich world, effective social is more than just posting a text blurb with today’s happy hour. In this guide, we’ll talk about the restaurant’s page, leveraging customer visits for word of mouth, influencers, and what makes for an effective post.
Email marketing is an incredibly effective mechanism for restaurants to nudge customers for a repeat visit. In this guide, we’ll cover tips for building the list of subscribers, when and why to run A/B testing, crafting engaging subject lines, and inviting message content.
Special events help attract customers on slow days while introducing your restaurant or bar to new patrons who may not be familiar with it. In this post, we share helpful ideas along with a calendar of events that makes planning year-round easy.
Repeat customers are the key to running a profitable restaurant. In this post, we discuss the five main reasons customers don’t return to a restaurant or bar and tips for fixing those issues.
SEO is key to maximizing the restaurant’s website reach. But what exactly is it, and what does it entail? In this post, we define SEO, discuss the types of SEO, types of user intent, and what can get the restaurant penalized by search engines.
Modern consumers research restaurants before visiting, often turning to Google Reviews, Yelp, or TripAdvisor. This post provides a high-level overview of these platforms, explains why responding to customer feedback is essential, and shares best practices to help restaurants stand out and attract more guests.
