Services
Our Services
More New Customers, More Repeat Visits
Our services deliver on the virtuous marketing cycle for restaurants.
We bring in more new customers through a combination of reputation management, placement on map apps, local SEO, content marketing, social media marketing, and paid advertising. Then, we turn the great dining experience in to more repeat visits via email marketing and social media marketing.
Recognizing that the digital landscape is always changing, we continually measure and monitor results via a series of monthly reports. We use this data to continually improve on marketing performance.
Reputation Management
Enhance your restaurant’s online reputation with fast, responsive reputation management. The vast majority of restaurant patrons will check one of the major review platforms — Google, Yelp, and TripAdvisor — before making a first visit. Effective reputation management shows that you care about customers, proactively resolve issues, reward positivity, and help prevent some negative reviews.
Map Apps
A measurable chunk of of customers find restaurants by searching “restaurants near me” on their smartphones, tablets, car map software, and home computers. Increase your restaurant’s reach by making sure your on Google Maps, Apple Maps, Waze, and Bing Maps with correct information about the restaurant – food served , location, phone number, and hours of operation.
Social Media Marketing
This is a social media world as evidenced by Facebook’s 3 billion+ monthly active users. Your restaurant needs to be there with the right type of content. The social media landscape is about attention grabbing material that engages users resulting in likes, shares, and comments. Think of it as virtual word of mouth.
Our service deliver on that need, helping to bring in more new customers and turn your patrons into fans that talk up the restaurant.
Email Marketing
Engage with the restaurant’s loyal fans to create more repeat visits. First, we build the list by synching with the restaurant’s reservation system and creating a QR code that offers frictionless signups for in-restaurant diners. Then, we send regular newsletters with engaging subject lines and content, encouraging repeat visits through limited time offers, menu changes, and special events.
Local SEO
Reach customers eager to discover dining options through search engines. At Sacramento Restaurant Marketing, we specialize in optimizing your restaurant’s website to enhance its visibility in search results, specifically targeting local phrases and keywords that are most likely to attract new patrons right from your community. By honing in on these local terms, we help ensure that your establishment stands out to customers in the neighborhood.
Web Development
Over 80% of customers will check out the restaurant’s website before deciding where to dine, making a strong online presence crucial. At Sacramento Restaurant Marketing, we leverage decades of web development expertise to ensure that your restaurant not only makes a great first impression but also forges meaningful connections with your patrons. Our focus is on creating a website that is visually appealing, optimized for swift load times, and seamless navigation. We emphasize showcasing your signature dishes, making it easy for hungry customers to transition into satisfied patrons.
Content Marketing
Paid Advertising
Hyper-local ad campaigns are undoubtedly among the most cost-effective strategies for attracting new customers to your restaurant. We specialize in executing targeted paid media campaigns that leverage the power of social media platforms and search engines. Our approach is designed to effectively capture the attention of potential diners by highlighting your unique offerings, special events, seasonal dishes, and enticing limited-time promotions that resonate with the local community. By focusing on tailored messaging that speaks directly to the interests of your target audience, we help ensure that your restaurant stands out in a competitive market, driving foot traffic and boosting your bottom line.
Monthly Reports
Regular reports providing transparency and guiding next steps. The online marketing game is all about casting a bunch of fishing lures into the ocean to catch new customers and more loyalty. Then, measuring what is working and improving on that, while doing less of what is producing results. 1% better every day is our mantra.
Specifically, our web traffic report measures the results of Local SEO and website speed optimization. Our social media report details the post impressions, reach, likes, comments, and shares. The email subscriber report lets us know how many users are joining through reservations and QR codes, measures the effectiveness of each newsletter, and what may be triggering unsubscribes. And the reputation report tells us — from the customer perspective — areas for operational improvement in the restaurant and what+who is working well.